RALEIGH-BASED ALPHA MARKETING MOVES UP `PROMO MAGAZINE` TOP 100 LIST FOR FOURTH CONSECUTIVE YEAR

Released on = June 14, 2006, 12:46 pm

Press Release Author = V.K. Fields & Co. Public Relations Firm

Industry = Management

Press Release Summary = For the fourth consecutive year, Alpha Marketing climbed the
charts of PROMO Magazine's Top 100 List of the top sales promotion agencies in the
country-landing in the number "68" spot in just six years. The ranking recognized
Alpha Marketing's strong strategic and creative work on non-traditional promotional
campaigns, such as Hip Hop SupaStar, which involved the management of a multi-agency
promotional partnership between Sony Ericsson, Cingular Wireless and Sony/BMG Urban
Music.

Press Release Body = Raleigh, NC-For the fourth consecutive year, Alpha Marketing
climbed the charts of PROMO Magazine's Top 100 List of the top sales promotion
agencies in the country-landing in the number "68" spot in just six years. The
ranking recognized Alpha Marketing's strong strategic and creative work on
non-traditional promotional campaigns, such as Hip Hop SupaStar, which involved the
management of a multi-agency promotional partnership between Sony Ericsson, Cingular
Wireless and Sony/BMG Urban Music. All of Alpha's work seeks to ultimately heighten
awareness, drive traffic and increase sales for their respective clients. The
signature campaign above featured hip-hop artist Xzibit as host of a nationwide
recording contest and regional concert tour that allowed users to "text to vote" for
the next Hip-Hop SupaStar.

Steve Greene, president of Alpha Marketing, said, "Higher profile campaigns with
Sony Ericsson and Cingular Wireless were a key contributor to our success last year.
These assignments are a real validation of Alpha's ability to deliver and execute at
every level - national, regional and local." Alpha Marketing has offices in
California, Iowa and Maine. Alpha's Raleigh office is located at 401-B Hillsborough
Street.

Published since 1987, PROMO Magazine is a resource for promotion marketers, and
provides the ideas marketers need to create stronger brands through powerful
promotions: behind-the-scenes strategic insights; case studies of results-winning
campaigns; and definitive analyses of industry trends.
Alpha Marketing was founded in 2000 as a traditional sales promotion agency and has
since become one of the nation's shining stars in wireless technology marketing. The
Alpha team has developed and executed dozens of national marketing programs for
clients such as AT&T Wireless, Cingular Wireless, T-Mobile, Ericsson, Sony Ericsson
and Sony/BMG Music Group. The company's wireless marketing expertise includes all
facets of strategic planning, product marketing, content acquisition, content
marketing, entertainment marketing, retail marketing and location-specific field
marketing. For more information about Alpha Marketing, visit online at
www.alphamarketing.com.

# # #


Web Site = http://www.alphamarketing.com

Contact Details = Media Contact: Diane Stadlen
(319) 365-0410 phone
diane@alphamarketing.com

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